Late October we will be sporting a new look! We are excited to offer this sneak preview of what is to come for us in late October as we roll out our new brand, look and feel highlighting the same great quality programs and services that our community depends upon us to deliver.
Over a year ago, our National organization initiated a brand renaissance effort. This effort originated in response to solid research into the power of our current brand through a donor-backed study with a highly successful marketing firm, Siegelvision. It was concluded that “Our brand doesn’t deliver clarity about what we’re trying to do in the world,” and the rebranding efforts began. Research involving focus groups, consumer groups, community groups and affiliate groups was carefully conducted and the results involved a new look, new logo, new philosophy and new organizational architecture.
The concept behind the renaissance is simple: to redefine disabilities for today’s challenges. Our National organization (now referred to as Easterseals as one word) rebranded in May; view their website. Affiliates were asked to select an implementation year; we have selected 2016, and our hope is to push out our new look in October 2016. There are many things we are in the process of doing now to make that transition a reality.
In addition to our National organization, 13 of over 70 affiliates have launched the new brand. It is very possible that you will notice this as you visit websites and interact on social media. Until we launch this fall, we will not be using any of the new look; it’s hard to wait, yet exciting to know it is in store for us very soon.
While we will soon look different, be assured that the quality and extent of our programs are not changing in any way; we are staying true to our core beliefs and values. Our new National tagline – taking on disability together – will help all affiliates throughout the country consistently be known as industry leaders dedicated to the abilities of those with disabilities, challenges and special needs.
Look for more information this fall as we reintroduce ourselves to our community with our new look! With all the expertise from our National organization as well as a leading marketing organization, Siegelvision, we are positioned to truly make an impact in fall 2016.